Small Australian businesses should be optimising their websites. Why? Search engine optimisation equals free traffic – traffic that’s most likely to follow your desired call to action.
Whether you’re a solopreneur, a small company, or a large corporation, the internet and the people you’re looking to gain attention from will know more about you if your website is optimised. Here are some small business SEO tips from SEO Australia pacific.
Tip 1 – Optimise For Australia
Optimising your Australian business website for local search will get you found by your target customers. If you’re an Australian business, you aren’t concerned about ranking in other countries.
Your customers aren’t always putting “Australia” or their city name in the search engine but the search engine knows where they are and so it will try to deliver the most relevant results.
If you work with an Australian SEO company, they’ll help you research, strategise, and execute an optimisation plan that will help you get to the top of the search engine rankings for your area and your desired keyword phrases.
Tip 2 – Keyword Research
Words drive search. Words equal results. You’ll need to understand what your local target customer is searching for so that you can be the results they find. The right words will bring you the right traffic.
Words and phrases that relate to your industry should be sprinkled throughout your on page and off page marketing material. (Hint: We at SEO Australia can help!) The words need to be the right words and they need to be used in the right way.
Tip 3 – Analytics
It isn’t enough to simply execute an Australian SEO campaign and then sit back and wait for the traffic and sales to roll in. You’ll need ongoing analysis. You want to do an initial research campaign to gather info and formulate a strategy. Then, you’ll want to analyse what’s happening as it happens so that you can see what’s working and adjust what isn’t. Then, on an ongoing basis, analysis needs to be done so that you can continue to climb the search engines and improve your conversion rate.
Need a hand? SEO Australia can help. We specialise in helping Australian businesses succeed online with SEO. Contact us now to learn more about how we can help to increase your search engine visibility and dominate your market.