If you want to start getting more local traffic to your Sydney based website, search engine optimisation is the very best way of doing so. After all, search engines can send you a lot of targeted traffic. The act of optimising helps you get listed for popular search terms on search engines, such as the mother of all search engines.. Google.
When it comes to search engine optimisation for specific locations within Australia, optimising for a broad audience isn’t the best way to do things. By optimising for a local appeal, you narrow your competition and this can bring you the most profitable results possible. Let’s look at trying to optimise for Sydney, for example.
Search Engine Optimisation Sydney Techniques
- Make sure that people searching your site understand that you service the Sydney area. Make sure the location is on your site pages and that the word exists in some key areas, such as in the URL, in images, in titles, headers, and meta data.
- Claim your Google Places page. This will help you get more traffic for the Sydney area. You’ll get search engine traffic and mobile traffic using their smartphones as well.
- SEO Sydney techniques is not just about optimising your actual website, you need to work on off page optimisation aspects as well. Get your site listed in Sydney directories, especially those that are relevant to your industry and that let you link back to your website. The more quality websites that link back to your website the better.
- Press releases can be a great help. Sending press releases and other syndicated content out, especially to Sydney publications helps you further optimise locally. Search engines pay attention to the association between you and the geographical area and how the people who read those publications are engaged as well.
- Analyse the search engine optimisation strategy of your Sydney competitors. This can uncover holes in their strategy that you can capitalise on in order to outrank them.
- Engage a search engine optimisation Sydney company to help you. A skilled SEO specialist who knows how to help websites rank for specific areas can help you gain significant ground in your area.
Once you start to see results from relevant Sydney SEO keywords and see from traffic reports that you’re getting people from other Sydney websites and from that geographical area, you can further expand your strategy to cover more keyword phrases and perhaps some surrounding geographical areas as well.
The right Sydney search engine optimisation strategy can help propel you to the top of the search engine results pages for phrases relevant to your industry that people who might buy from you are searching on. Don’t underestimate this powerful traffic generation method. People who land on your page due to search engine optimisation techniques have a greater chance of buying than visitors that arrive from any other source of web promotion.